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INDIAN WOMEN DARE TO EXPERIMENT WITH INNERWEAR
Saturday, 11 July 2009
Gone are the days when showing it off or talking about it was a taboo. Today's woman is not only experimenting with her intimate wear - lingerie - but not shying away from revealing it too.
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"Initially there was lot of shyness among Indian women about their inner wear so they never used to discuss it but the modern Indian woman has come out of the cocoon. They are demanding comfort in their lingerie and hence experimenting with different lingerie styles too," Marks and Spencer's marketing head Nandini Sethuraman told IANS.
"Women have become very confident and know their mind. They have also started realizing the importance of a good innerwear as a perfect fit gives your body perfect shape too. They now look for comfort, quality and durability in their inner wear," she added.
The market today is flooded with colourful lingerie with perfect fits, different designs and materials, unlike some years back when only monotonous designs, boring colours and broad straps were available.
You can splurge on sensual thongs, bodices, bloomers, corsets, maternity bras, sports bra, camisoles and much more.
"There is a wind of change in the Indian market as youngsters are demanding bras that have transparent, colourful, halter neck straps to suit their dressing. These options were not available earlier but with attires becoming Western, the demand for comfortable yet stylish bras is increasing," explained Nalini Gupta, CEO Genesis Colors, holding company for Bwitch.
"More and more women are opening up and have realized that lingerie is something that is very close to them, so they do not mind flaunting their stylish and chic bra straps. Now you can get a bra for every occasion," she added.
Agreeing with Gupta, Triumph's managing director (India and Sri Lanka) Thorsten Allenstein, who has been looking after Indian market since 2005, says that Indian women are taking inspiration from the West where lingerie is given the same importance as the outerwear.
"Indian women, especially the cosmopolitan crowd with their exposure to and experience of international brands, know their mind and they do not mind shelling out money on good lingerie, for them it is an investment," Allenstein told IANS when he here to launch their first flagship store in Connaught Place.
"In a country where importance is given to outer wear, people are coming out of this shell and are splurging on their inner wear because that gives them a feel-good factor," he added.
VICTORIA BECKAM STRIPS FOR ARMANI
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Not bad for a mother of three who insists that she looks "really awful" naked.The first shots of Victoria Beckham advertising Armani underwear were released today and are soon to be plastered on billboards from London to Los Angeles, Paris to Tokyo. They will also be prominently displayed in Milan, where Ms Beckham's footballer husband, David, is spending a few months on loan to AC Milan.The new campaign, shot in the Beckhams' new home town of LA by fashion photographers Mert Alas and Marcus Piggott, features the Spice Girl-turned-fashion-designer perching on a unmade bed. In another shot for the Spring/Summer campaign, she reclines on the floor clad only in heels and underwear.
Designer Giorgio Armani described Ms Beckham as: "a stylish and intriguing woman," adding: "Great underwear is alluring and provocative, and so I wanted to work with someone who would make a real impression." Victoria, 34, is being paid a reported £12 million to follow in David's footsteps as an Armani underwear model. And Posh is no stranger to designer campaigns. In March last year she appeared in Marc Jacobs advertisements. The shoot saw her adopting a number of unconventional poses, including one in which only her legs were visible, splayed out of a Marc Jacobs bag.
Victoria, who has carved out a successful career since her pop fame as a designer and muse, launched her own line of clothing at New York fashion week last year to critical acclaim, but clearly feels there is no conflict of interest with her latest venture.
SIZZLING HOT BELLY DANCERS-SEXY NAVELS
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Alena Grinchyk from Belarus performs to win the World Cup in belly dancing competition held in St.Petersburg
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Huyen Trang, a dancer from ISIS Dance Troupe performs during "The 1002nd Night” show |
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A Chinese belly-dancer shows off her moves at a dance class in Beijing |
DIANA PENTY SIZZLES ON ELLE COVER
Diana Penty puts a fashionable foot forward on the cover of ELLE’s June Big Budget Issue, wearing a top by Varun Sardana and denims by Levi's. The issue is packed with fabulous, affordable fashion, proving that style needn’t cost the earth.
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Diana, who rocked the runways at Lakme Fashion Week Fall/Winter 2009, says she stays in fantastic shape by working out four times a week and doing a mixture of cardio and weight training. For her glowing complexion, she credits enough sleep and drinking plenty of water. Sunscreen is a must, as are cleansing, toning and moisturising without fail. Diana never skips the sunscreen, and loves Maybelline for cosmetics.
When it comes to clothes, Diana says her style is "Simple. Classic. Understated"; less is definitely more.
Want to know what's on Diana's iPod? Coldplay, U2, The Killers, Pink Floyd, Red Hot Chili Peppers, Pearl Jam all find a place on her playlist.
The svelte model loves exotic food. Among her favourite cuisines are Thai and Korean food, and her favourite restaurant at home is Mumbai's Royal China.
Her other great love is travelling: Los Angeles, Toronto and London are frequent destinations, and sunny Cape Town in South Africa is her favourite city. One thing’s for sure, this beautiful girl will be on the move for a while to come.
When it comes to clothes, Diana says her style is "Simple. Classic. Understated"; less is definitely more.
Want to know what's on Diana's iPod? Coldplay, U2, The Killers, Pink Floyd, Red Hot Chili Peppers, Pearl Jam all find a place on her playlist.
The svelte model loves exotic food. Among her favourite cuisines are Thai and Korean food, and her favourite restaurant at home is Mumbai's Royal China.
Her other great love is travelling: Los Angeles, Toronto and London are frequent destinations, and sunny Cape Town in South Africa is her favourite city. One thing’s for sure, this beautiful girl will be on the move for a while to come.
